Four months of preparation. A massive stage spanning the long side of the PalaAlpitour, surrounded by dramatic video projections, hosted the speakers and live performances. The theme tune introduced the speakers: in the video, the company managers, on a journey that culminated on stage, lit up Italy by handing a luminous company logo to the sales director, who began the proceedings by effectively lighting up the venue. To emphasize the content of his speech, actor Giancarlo Giannini recited passages from the Divine Comedy.
